$10 Gets You a Domain Name
When you're ready to get serious about your art as a business, it's time to act like a business. All things aside, you really, really need to have a name and a domain name. If you want to do email marketing, you need to have a website.
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Every artist should create a presence online and use email marketing to keep in touch with his or her fans. We'll walk you through the setup.
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MailChimp has nailed the autoresponder. Not happy with being second best, they have introduced new email triggers. Now my head spins with possibilities...
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"We’re sending you this email to inform you that you’ve left some items in your shopping cart. Would you like to order them?" No. I wouldn’t like to order them.
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My wife is addicted to K-cups. If you haven’t heard of them, they are single-serve coffee pods introduced by the Keurig company. She was already a big fan of coffee in general, but these spun her to an entirely new level. “It’s so cool how...
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You may have an itch that is hard to scratch. You've seen how successful your small list is and want to grow it larger… larger… LARGER! (insert evil, maniacal laughter). So when you see a chance to purchase a list of a few thousand email addresses, you may be tempted. Your company might have attended a trade convention and the organizers offer you a copy of the attendance email list. That’s not the same as buying a list, right? Don't do it. Let me tell you why...
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We live in a global community now. You have more than just four time zones to think about. But should you send at East Coast Time? That’s a good idea for New York, but the folks in California are probably still asleep. And what about the folks reading your email in Asia? Europe? Two Email Service providers have provided an easy work-around to this problem.
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When you talk about email marketing, you start to talk about some very large numbers. Large companies have large email lists, and when they send out an email, they pay a lot of money to do so. Is it worth it?
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Yes. Email marketing is the bomb diggity, the cat’s pajamas, the new black… you get the point. Yes. Every business should be doing email marketing. But there are a few things you should do before you start your email marketing campaign. Email is great for...
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I’ve seen it happen time and time again. The young marketing manager finally convinces her boss to start doing email marketing with the company list. She has been telling the boss over and over, “This will work. We have to do this.” After going back...
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